Maserati and La Martina: when icons meet their match
United by their shared passion for excellence and elegance, Maserati and La Martina forged an ongoing creative partnership in 2011. Over the past five years, the flair and savoir-faire of both houses have resulted in the peerless La Martina for Maserati Capsule Collections, showcasing the very best in luxury polo-inspired attire.
Maserati and La Martina present: Polo Stories - Episode 1
Ebe Sievwright, La Martina Ambassador
The #PoloStories project represents a real global initiative that follows the Maserati Polo Tour 2016 in each of its legs, but not only aiming as well to tell all of what’s behind the Game of Kings. The project will showcase a series of videos devoted to exploring the origins, backgrounds and intrinsic links that bind La Martina and the “Game of Kings” to the very heart of Maserati. Elegance, finesse and style, together with strength, speed and competition are just some of the features racing and riding have in common. Maserati has built a special relationship with a game that is based on the finest attention to detail, the pursuit of excellence and the continuous and dynamic equilibrium between grace and power.
The partnership between the two brands came naturally; La Martina and Maserati being two realities that share the same roots and the same values: a burning passion for sports and performance excellence.
If football is the ‘beautiful game’, polo could be called the graceful game: the ultimate test of skill and passion, as well as speed and strength. Polo is also synonymous with the La Martina brand, a bastion of Argentine finesse on a global scale. Originally famed for their polo equipment alone, La Martina is now equally renowned as a purveyor of high-quality casual clothing and accessories.
The prestigious collaboration between Maserati and La Martina has been increasingly reinforced over the last 5 years thanks to the joint presence of the two brands on the world’s most prestigious polo fields, from Europe to the Middle East, the USA and China. The “Maserati Polo Tour in collaboration with La Martina” has confirmed Maserati as main sponsor of some of the most important polo tournaments worldwide, always in partnership with La Martina, official supplier of the Maserati Team.
Fall/Winter 2016/17 Capsule Collection
The key words when it comes to this capsule release for Fall/Winter 2016/17 are versatility and evolution. It has been thoroughly revamped when it comes to the shapes, colours and materials of the creations; the fit of the garments has been revised in order to enable an expansion of the winter identity of Maserati Polo Tour into the vigorous sphere of streetwear.
La Martina for Maserati represents the union of two worlds, resulting in a collection designed to be worn with equal aplomb by both professional sportsmen and modern gentlemen, showcasing the time-honoured values of two proud firms, emblematic of an exclusive lifestyle, the very epitome of sportsmanship and class.
The Polo Player Windbreaker Jacket, also designed for both the winter and between-season wear, is composed of an external shell in reflective nylon, providing protection from the rain and other inclement conditions, and a removable quilted inner vest, lined in cashmere, both insulating and eco-friendly, capable of maintaining warmth even under the coldest conditions.
This smart capsule release is completed by a soft fleece hoodie, sporting a zipper and printed nylon bib, accompanied by three exclusive Polo shirts. The signature feature of the collection is the geometric planisphere print, signifying the global Tour of Maserati and La Martina on the major international polo fields.
SPRING/SUMMER 2016 CAPSULE COLLECTION
Taking inspiration from the concept of the "Polo Player Kit”, it features a new, sophisticated style revealing snapshots of the players' life beyond the field action.
The capsule collection features a refined, post-match blazer made of micro-fibre and with zip under the lapels, and a bomber jacket, with concealed stitching and front zip, has a clean look and is tailored in white, a style which characterises the entire collection. The two versions of the polo shirt are similar to the Maserati match shirts and are a social must-have, an essential après-tournament look, with patches of real leather and silver printing.
The Maserati Team polo shirt was worn by George Spencer-Churchill, direct descendant of Winston Churchill, when he challenged Prince Harry in the “Maserati Jerudong Park Trophy”, an exclusive tournament which supports the charity association of HRH Duke of Cambridge, played May 24, 2015, at the prestigious British Polo Club, Cirencester Park Polo Club, inaugurated in 1894.
“Maserati Polo Tour” Limited Edition Collection
In conjunction with each leg of the Maserati Polo Tour, Maserati and La Martina will unveil a limited edition polo shirt, only available in 300 pieces, inspired by the specific tournament and featuring a special characteristic.
In conjunction with the Dubai Polo Challenge, the two brands presented the spectacular “24K Gold Dubai Polo” - a unique polo shirt which blends sportswear with luxury: the stretch piquet fabric is embroidered with a 24-carat gold thread. The “24K Gold Dubai Polo” is available exclusively at La Martina Stores in the Dubai Mall and the Mall of the Emirates and in the brand’s London and Milan flagship stores.
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Some images may show European models.